The economic crisis destroyed people's confidence in the property market, and those who were making money out of it."House prices had to go down and did so quite quickly. Now the property market is a more realistic place and we're probably safer.Human beings like a disaster story and there hadn't been one for a while. A crash, she says, makes you question whether what you're doing makes sense.
It's a seriously sleek bit of kit – more like a glossy magazine than a website; Beeny assures that a complete computer dunce could upload their home onto it in less than 15 minutes.
The site includes information on buying, selling and letting; it will help you to arrange a Home Information Pack; and remind you when you have a viewing or need to contact your solicitor.
"It's a simple way of saving money – lots of money," Beeny says.
"For a £250,000 house – and it's not unrealistic to have a house worth this much – you will be paying about £10,000 to the estate agent, and then you've got to pay £900 for legal costs." Really, she couldn't have picked a better time to appeal to people's thriftiness.
"There will always be estate agents because some people are too busy, or lazy to sell their house themselves.
But we will use them in the way we use travel agents or wedding planners." The rest of us will turn to the internet – and Tepilo.com, she hopes. In the past if you had an email address you were considered a techie – now if someone doesn't have one I think, oh blimey.
"Already 99 per cent of buyers are finding their homes online.
If I were an estate agent, Sarah Beeny's latest venture would send a shiver down my spine.
The television presenter and mother of four is intent on revolutionising the way we buy and sell houses. By using the most powerful tool available to us – the internet. matches buyers and sellers without the need for an estate agent.